Channels lack a defined role
Marketplaces and D2C compete with one another because assortment, audience, pricing and objectives were never clearly assigned.
ECOMMERCE OPERATIONS
Build and operate the ecommerce channels your growth depends on.
Connect commercial priorities, marketplace execution, content, inventory, data and operating workflows so channel growth becomes manageable—not improvised.
THE OPERATING CHALLENGE
A channel can be live and still not be operationally ready.
TH3RD GROUP helps consumer brands design and operate ecommerce across Amazon, Walmart.com, TikTok Shop, Mercado Libre, Shopify and direct-to-consumer channels.
We define the role of each channel, establish the workflows behind it and coordinate catalog, content, inventory, campaigns, customer signals and measurement into a repeatable operation.
- 01
Clear roles for every active channel
- 02
Connected workflows and ownership
- 03
A useful commercial measurement rhythm
WHERE GROWTH STALLS
The storefront is only the visible layer.
Most channel problems begin in the operation behind the screen.
Recurring work stays manual
Catalog changes, reporting, content approvals and inventory decisions depend on scattered files and individual follow-up.
Data arrives without a decision
Dashboards multiply while ownership, thresholds and the actions behind each signal remain unclear.
OUR APPROACH
Design the channel and the system behind it.
Set channel priorities
Define the role, audience, commercial objective and operating constraints for each selected channel.
Map the operation
Document catalog, content, inventory, campaign, reporting and decision workflows—including where work currently breaks.
Build the working system
Configure processes, automations, integrations and ownership around the highest-value recurring work.
Establish the rhythm
Create scorecards, review cadences and accountable actions so performance improves through consistent decisions.
CHANNEL COVERAGE
Support shaped around the channels that matter.
The mix depends on the brand, market and commercial model.
Amazon
Channel strategy, catalog and content systems, operating workflows, campaign coordination and performance visibility.
Walmart.com Marketplace
Marketplace readiness, listing operations and channel workflow support; this does not imply Walmart brick-and-mortar representation.
TikTok Shop and Mercado Libre
Channel assessment, operating setup, content coordination and ongoing execution structure.
Shopify and D2C
Direct-channel priorities, customer journey, content, tooling, lifecycle workflows and commercial measurement.
WAYS TO START
Choose the level that matches the operating gap.
Channel operations audit
Identify the commercial, workflow and measurement gaps limiting a priority channel.
Ecommerce operations sprint
Build a defined channel workflow, operating system or activation plan.
Fractional channel leadership
Ongoing cross-functional direction and execution for brands that need an embedded operating partner.
BEFORE DEFINING THE SCOPE
Questions to prepare your next step.
What should we prepare before opening a marketplace or online store?
Confirm the country, selling entity, product identity, channel eligibility, account access and the evidence the selected platform requests. Then define catalog, content, pricing, inventory, fulfillment, returns and ownership. Amazon Seller Central, Vendor Central, Walmart Marketplace, TikTok Shop, Mercado Libre and Shopify have different models and conditions; availability is checked for the specific market. Setup support does not guarantee account approval, retail placement or launch acceptance.
What is involved in ongoing marketplace operations?
A scoped operating plan can cover listing and catalog quality, content changes, inventory and order visibility, fulfillment/returns handoffs, promotions, reporting and issue ownership. Establish which record controls shared product and stock data across channels. Account-specific listing problems or chargebacks need their actual records and platform rules reviewed. Ongoing management and a one-time setup are different scopes; neither implies guaranteed sales or the ability to bypass a platform decision.
What should a creator or affiliate program brief define?
Identify the product, market, audience, creator criteria, language, platform eligibility, sampling plan, content usage rights, disclosures, approvals and sales attribution. TikTok Shop affiliate setup, creator recruitment, influencer partnerships and multi-country campaigns are not interchangeable deliverables. Confirm which work TH3RD and each partner would actually own before commissioning outreach or a campaign. A planning discussion is not a promise of creators, access, affiliate sales or regional representation.
How should social media and content work connect to the business?
Begin with the audience, offer, channel role and the action each piece should support. Account/page setup, a monthly calendar, posting, Instagram Reels, short-form video, photography and reporting are different deliverables. A local service company and a beauty brand need different examples and approval processes. Confirm production capacity, source assets, publishing permissions, review ownership and what is included in the agreed engagement; do not assume every content task or a sales result is included.
What should be agreed before a Google, Meta or paid-social campaign?
Define the customer, offer, country, budget owner, landing page, lead form, consent requirements, inquiry destination and conversion measurement. Google Search, Facebook/Instagram and other paid-social channels should be selected for a specific goal, not treated as identical placements. Campaign setup, creative production, management and media spend require explicit agreement and account permissions. A submitted form is not a qualified lead or a sale, and campaign results cannot be guaranteed.
START WITH THE OPERATING GAP
Make ecommerce easier to run and easier to improve.
Tell us which channel, workflow or performance question needs attention. We will identify the most practical starting point.